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Using E-Mail As A Prospecting Tool |
 This article is featured on SalesPractice.com
Over the past several years, email has been one of the best prospecting tools I’ve used. However, the problem with the e-mails that most salespeople send is that they all tend to resemble SPAM. Do away with generic sales messages and never e-mail a brochure or marketing piece to a cold prospect. While there are numerous times you can use e-mail, there are 4 key points in the sales process where I use it most: |
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If You Send Sales Letters, Use This Template |
 If you like to send a letter prior to calling a prospect, avoid sending generic sales letters and marketing materials. The right sales letter should intrigue the prospect and help you turn a cold call into a warm call. Here's a format that you can easily tailor to each prospect: |
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E-mail & Letters
